Shop Local Saturday: The Fireside Gift Shops

Join us on select Saturdays as we feature a store in the Lake Geneva area!  Get the scoop behind the unique shops throughout Walworth County, and find out what makes them stand above the rest.

This week, we’re going a little further than normal!  We talked to Julie from The Fireside Dinner Theatre in Fort Atkinson.  This iconic Wisconsin attraction has been delighting audiences for over 30 years.  They offer so much more than world-class theatre productions though; with on-site dining AND shopping, they are a one-stop shop for family entertainment!

SLS Fireside

Q:  How long has The Fireside been open?
A: The restaurant was opened in 1964 and the theatre and gift shops started in 1978.

Q:  How did the shop get its start?
A: We’ve had a gift shop since opening the theatre in 1978 so our guests would have something to do after dinner while they waited for the show to start.

Q:  How did you choose the name for your store?
A: We go by The Fireside Gift Shops so there’s no question that we’re part of The Fireside

Q:  What makes The Fireside Gift Shops unique?
A: You can truly find something for everyone here!

jesus tree

Q:  What kind of items can we find in your store?
A: We have a huge variety of merchandise for all ages and occasions.  Everything from ladies apparel, accessories, purses and jewelry; home décor for both inside and out; a lot of collectibles like Beatles, Elvis, Wizard of Oz, and Star Wars; Green Bay Packers, Wisconsin Badgers and Milwaukee Brewers fan gear; holiday and seasonal décor; and children’s gifts, books and toys.

Q:  If someone would like to come visit The Fireside Gift Shops, is there anything they should know before coming?
A:  We’re always open on performance days (Wednesday, Thursday,Saturday and Sunday) starting at 10:00 a.m.  Fridays we open at 4:00 when the restaurant opens for the Fish Fry.  You don’t have to be attending the performance or dining though, you can just come to shop (good to know!)

Q:  What is the “must have” item from your store?
A:  Whatever it is you want most – we’ve probably got it!

shoppers small

Q:  What is your favorite part about being a local business in southeastern Wisconsin?
A:  The Fireside is proud to be a cherished Wisconsin tradition having recently celebrated 50 years of family hospitality.  Many of our guests are regular visitors and have become friends as much as customers.

Q:  What is YOUR personal favorite item from the store?
A:  I love the children’s books to give as gifts and the jewelry for myself.

Q:  Any events/specials coming up?
A:  Our annual Holiday Open House is being held on Tuesday, November 10th from 2 – 7 p.m.  All merchandise will be 20% off during the open house.


Q:  Do you ship?  Can people order online?
A: We don’t have online sales but if there was something you saw and need it shipped to yourself or someone else we’re happy to do that.

Q:  Do you offer gift wrapping?
A:  No.

Q:  Where (and when) can we find The Fireside Gift Shops?
A:  Inside The Fireside Dinner Theatre at 1131 Janesville Avenue, Fort Atkinson, WI.  Throughout the year we are open 10 – 4 on Wednesdays, 10 – 9 Thursdays and Saturdays, 4 – 9 on Fridays, and 10 – 5 on Sundays.  There will be some additional holiday hours in December, call 920-568-4092 for more information.


Thanks for reading…check back soon for a NEW “Shop Local Saturday” post, featuring businesses right here in the Lake Geneva area!


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