Shop Local Saturday: Clear Water Outdoor

Join us every Saturday as we feature a store in the Lake Geneva area!  Get the scoop behind the unique shops throughout Walworth County, and find out what makes them stand above the rest.

This week, we spoke to Gretchen from Clear Water Outdoor.  Clear Water Outdoor is celebrating 10 years in business, right here in Lake Geneva, WI! Since then, they have opened two more Wisconsin locations.  They are a “Travel Green” certified business and are all about the outdoor lifestyle (which is perfect when you live in an area as beautiful as ours!)  Check out our talk with Gretchen below!


Q:  Tell us about Clear Water Outdoor…
A:  Dave and Sarah Schuster always dreamed about running a store together where they could help others discover the joy of outdoor living. With a business plan and a prayer, this adventurous duo opened the first Clear Water Outdoor in Lake Geneva on May 1, 2005. Since then, Sarah Schuster, Dave Schuster, Brian Waspi and an outstanding team, have grown to 3 store locations in Lake Geneva, Delafield and Milwaukee. On May 1st, 2015 Clear Water Outdoor celebrates 10 years in business!

Q:  How did Clear Water Outdoor get its name?
A:  The name Clear Water Outdoor is rooted in the Potowatomi name for Geneva Lake; “Kishwauketoe”, which means “clear water.”  Our beginnings are rooted in the idea of connecting friends, family, oneself to the outdoors and . As a locally-owned and operated business, our goals revolve around supporting the communities of our stores, to get outside, be active, have fun and be connected.

Q:  What sets you apart from the competition?
A:  Our mission is “To encourage and enhance one’s life outdoors at any age and in any season.”  In addition to great products, each store offers kayak, stand up paddle, canoe, snowshoe and cross country ski rentals and sales. What truly differentiates Clear Water Outdoor is our own Adventure Club Membership. Built upon our mission statement, this group of fun loving peeps joins us for fun events, social paddles, yoga, climbing and much more. We are much more than your average retail store!

climbing 2015

Q:  What type of items do you sell?
A:  Our main sales floor provides visitors with a comfortable atmosphere to shop for casual clothing, yoga, multi-sport, outerwear, ski gear and footwear. Great accessories can also be found…hats and bags, games, books and watches, gear for your dogs and great items for kids.The stores’ garage is our paddling and camping center. “The Gearage”, provides all the gear needed to get outdoors and have fun including kayaks, stand up paddle boards (SUPS), wet suits, life jackets, paddles, tents, sleeping bags, packs and more.

ladies jackets spring 2015

Q:  How long have you been in business?
A:  Since May 1, 2005 – 10 years this year!

Q:  Do you have any events/specials coming up?
A:  Yes! Our Annual Demo Days! Starting Saturday we are offering Free Demos of Kayaks and SUPs on Lake Geneva Beach. Saturday May 2, May 9, and May 16, 2015 from 10:00 am – 2:00 pm. Check in at Clear Water Outdoor 744 W. Main St. Lake Geneva. Demo days are also scheduled in Delafield and Milwaukee! Learn more about our fun events at

Q:  What is the “must have” item from Clear Water Outdoor? 
A:  So many…Chaco Sandals  Ladies/Mens, Patagonia Torrentshell Rain Jacket Ladies/Mens, Kuhl Pants for Men, Arc’teryx Contenta Dress Ladies, and paddle shirts!

patagonia torrentshell
Patagonia Torrentshell Jacket – at Clear Water Outdoor


Q:  Do you ship, and can people order from your store online?
A:  Yes, we send most orders out the day we receive them (Monday-Friday received by 2pm CST).  Online shopping is available at

Q:  Do you offer gift wrapping?
A:  Yes, we offer complimentary gift wrapping at all locations for Clear Water Outdoor purchases…except for kayaks & SUPs! 😉

Q:  Where can we find Clear Water Outdoor?
A:  We are located at:
744 W. Main Street in Lake Geneva  | 803 Genesee Street Delafield, WI 53018 | 250 N. Water St. Milwaukee, WI 53202
We are open Monday-Thursday 10am – 6 pm,  Friday-Saturday 10am – 8pm, Sunday 11am – 5pm.


Thanks for reading…check back here every Saturday for a NEW “Shop Local Saturday” post, featuring businesses right here in the Lake Geneva area!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s